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Online Public Relations Degrees and Careers


Today's consumers are a savvy bunch who pay close attention to details when it comes to making decisions. The advent of the Internet has made it possible for buyers to keep close tabs on the companies and businesses they care about, so it's more important than ever before for brands to carefully manage their reputations.

That's where public relations professionals come in. These agents act as a buffer between the public and the high-profile celebrities, companies, politicians, or groups they represent, helping to handle difficult situations and devising and carrying out strategic plans to protect and maintain their client's positive public image.

Education & Career Opportunities in Public Relations

Public relations jobs can be competitive--especially for entry-level positions. Although job growth is expected to be strong (the most recent data from the Bureau of Labor Statistics predicts 24 percent growth from 2008 to 2018) job seekers are expected to outnumber job openings.

Public relations degree programs may include coursework in journalism, communications, and marketing. Additionally, as the Web plays an ever greater role in marketing, individuals with social media training should be more competitive for many public relations jobs.

Individuals with degrees in public relations may work as public relations specialists, press secretaries, communication specialists, or consultants. According to the Bureau of Labor Statistics, the median annual income for public relations specialists in 2009 was $51,960.



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MS in Marketing: Public Relations
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